buku

Business Strategy 5.0

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This book is accompanied by rapid environmental changes, namely the Covid-19 pandemic when this book was written, as well as very rapid changes in science and technology by utilizing digital technology for all sectors of life, human beings, both in the business sector, government and even other social sectors. This book is a strategy in formulating product design, pricing, distribution planning and integrated marketing communications to create shared value for interested parties, both internally and externally by utilizing the synergy between human capital and digital technology. Discussion of business strategy 5.0 begins with the MARCs model and hybrid business model 5.0 namely a business strategy model that prioritiez five important elements, namely the market which is the key to digital technology, access with is the key to supply chain management, skills which is the key to CICIS and control which is the key to monitoring and evaluation. This book is very useful for business people and academics, including lecturers and students.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.82 Mul b

Penerbit

Yogyakarta : Deepublish., 2023

Deskripsi Fisik

15x23 cm; viii-146 hlm

Bahasa

English

ISBN/ISSN

978-623-02-6741-3

Klasifikasi

658.82 Mul b

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

1

Subjek

PBs bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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